Effective Date: July 31, 2026

Last Updated: July 31, 2026

At itwatches.in (operated under the legal entity Deys Traders), we are committed to protecting your personal information and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and disclose your personal data when you visit our website, make a purchase, or interact with our services.

1. Information We Collect

When you visit or make a purchase on itwatches.in, we collect certain information to provide you with a smooth and secure shopping experience:

A. Personal Identification Information

• Contact Data: Full name, billing address, shipping address, email address, and phone number.
• Order & Transaction Data: Items purchased, order history, billing address, and preferred delivery method.
• Customer Support Data: Information you provide when contacting our support team via email or phone.

B. Technical & Browsing Data (Automatically Collected)

• Device & Connection Details: IP address, browser type, operating system, device information, and time zone.
• Usage Data: Pages viewed, time spent on pages, search terms used on our site, and links clicked.

2. How We Use Your Information

We process your personal information for legitimate business purposes, including:

• Order Processing & Fulfillment: To process transactions, pack orders, calculate shipping charges, arrange delivery, and provide order status updates.
• Customer Support: To answer inquiries, manage returns/refunds, and address customer service requests.
• Website Improvement: To monitor performance, enhance site navigation, and ensure proper functionality during checkout.
• Fraud Prevention & Security: To protect our platform against unauthorized transactions, security threats, and fraudulent activities.
• Legal Compliance: To maintain financial records and comply with applicable local laws and regulations in India.

3. Payment Processing & Security

• Payment Handling: Payment processing is handled securely through trusted Indian payment gateways (such as Razorpay, PayU, PhonePe, or Cashfree) and standard Cash on Delivery (COD) workflows where applicable.
• No Direct Storage of Payment Credentials: We do not collect, store, or process raw credit/debit card numbers, CVVs, or UPI PINs on our servers. All transaction details are encrypted using Secure Sockets Layer (SSL) technology and processed via PCI-DSS compliant payment processors.

4. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal data to third parties. We share data only with service providers required to operate our online store and fulfill orders:

• Logistics & Delivery Partners: Name, address, and phone number are shared with our logistics partners (e.g., Shiprocket, Delhivery, Blue Dart, India Post) solely to facilitate physical order delivery.
• Payment Processors: Transaction details are shared with payment gateways to verify and execute secure transactions.
• Analytics Tools: We may use performance analytics tools (e.g., Google Analytics) to aggregate anonymized visitor data and improve store functionality.

5. Cookies and Tracking Technologies

itwatches.in uses standard session and essential cookies to:

• Remember items added to your shopping cart.
• Keep track of user navigation during active sessions.
• Ensure secure and seamless navigation across product pages and checkout.

You can adjust your browser settings to decline or clear cookies; however, disabling essential cookies may prevent shopping cart features from functioning properly.

6. Data Security & Retention

• Data Protection: We implement strict operational and administrative security measures, including SSL (HTTPS) encryption across itwatches.in, to safeguard your personal information against unauthorized access or disclosure.
• Data Retention: We retain customer order records for as long as necessary to fulfill orders, process potential returns/warranty claims, and comply with tax, legal, and statutory accounting requirements under Indian law.

7. Your Data Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request corrections to any incomplete or inaccurate information.
• Deletion: Request the permanent deletion of your personal account data (subject to legal or accounting retention obligations).

To exercise any of these rights, please reach out to us using the customer support details listed below.

8. Contact & Business Information

For questions regarding this Privacy Policy, or to submit a data request, please contact our designated support channel:

• Legal Business Name: Deys Traders
• Store Name: I T Watches (itwatches.in)
• Physical Operating Address: Subuddhipur, Baruipur, Kolkata, West Bengal 700144, India
• Customer Support Email: [email protected]
• Customer Support Phone: +91 9073118623
• Website: [https://itwatches.in]